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Ezine
Promotional Tools & Articles
If you're like me you probably get a few ezines (email
newsletters) in your inbox every day!
Most of these ezines accept advertising and some of them
will even do a joint venture with you!
Either way, you can get started for an incredibly low-cost
for a classified or sponsorship ad. Take several of the
"killer headlines" we've given you to create an
winning classified ad!
Example Classified Ezine Ads:
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All ads are formatted to 60 Characters wide
Coming Soon
An Article You Can Run
If you own an ezine (email newsletter) or an email list Just
copy and paste the article into your text editor
The One Action You Can Take That Instantly
Increases Your
Website Sales
By David Garfinkel
© David Garfinkel- All Rights Reserved
-=-=-=-=-=-=-=-=-=-=-=-=-=-
If you're getting traffic to your website but few
people are
buying, you're like a lot of people I know. You may
have a
good product (or service) and a good price. You just
don't
have the sales you feel you ought to have.
One action you can take that can produce astounding
results
in short order is to change the headline at the top
of the
page - or, if you don't have a headline, put one up
there!
My friend and co-author Jim Edwards did exactly that
on a
promotion that was going south and his conversion
rate
jumped up 500% in a matter of minutes!
But if you change (or add) a headline, it has to be
the
right kind. This article will give you some
important
guidelines that will help you choose a headline that
acts
like a booster-rocket to your sales.
First, let's define terms. What is a headline,
anyway?
A headline is the first set of words that your
prospect sees
on any piece of copy you write. It's just like the
headlines you see in a newspaper.
Here are five typical newspaper headlines. (But… a
warning.
The first four are NOT the kind you want on your
website):
1. Economy Improves As Unemployment Drops, Consumer
Spending
Swells
2. Ninth-Inning Grand Slam Saves The Day
3. Flu Vaccine Shortage Worries Health Officials
4. Spring Rains Flood Farmlands
5. New Computer Chip Promises Better Video On
Handheld
Computers
While all these headlines would work well to sell
newspapers
and get readers interested in reading the news
stories that
follow, only last one would work in marketing, 99%
of the
time.
Why? Because most newspaper-style headlines merely
sell the
reader on reading the story, but they aren't
designed to
create interest in, and desire for, a product or
service
that you'd be telling the prospect about.
However, the last headline in the list…
New Computer Chip Promises Better Video On Handheld
Computers
… has a characteristic that could make it work just
as well
for an ad as for a news story. It's this: The
headline
conveys a benefit ("Better Video on Handheld
Computers") of
a product ("New Computer Chip"), and this not only
creates
interest in the product. It also creates a desire
for that
product - if, that is, you're the kind of person
(like me)
who likes video on your computers.
In short, a headline not only needs to capture
attention and
keep your prospect reading. It also needs to set the
tone
for what the prospect is about to read - and, to
create a
mood in the prospect that will begin to make him or
her
receptive to taking the action you will eventually
invite
him or her to take in your sales copy.
That action might be to buy what you are selling. It
could
be just to request more information. Or, it might be
to
request an application form, which would lead to the
next
step of the sales process.
Whatever action it is you desire your prospect to
take, your
headline has an important job to do: prepare the
prospect
emotionally for the invitation you are soon about to
make.
---
David Garfinkel is author of "Advertising Headline
Templates
That Make You Rich," a powerful resource that makes
writing
highly profitable headlines easier than anything
else. Many
top marketers privately consider this ebook their
secret
weapon. To find out more, go to
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Now, here are some places you start your search for ezines
- you'll find most of these directories are grouped by
categories. (Though the paid ones are more extensive and would
be our recommendation if you can afford it):
Ezine Directory List:
Directory of Ezines (this one is really good but it costs a few
bucks)
http://www.ebooksecretsexposed.com/ezinedir.html
Top Ezine Ads (this one is really good but it costs a few
bucks)
http://www.ebooksecretsexposed.com/topezineads.html
John Labovitz's Ezine List (this one is good but it may not
be updated past March 2000 )
http://www.meer.net/~johnl/e-zine-list/
EzineSeek
http://www.ezineseek.com
eZINESearch
http://www.ezinesearch.com
E-ZineZ
http://www.e-zinez.com
Best Ezines.com
http://www.bestezines.com
Ezine AdSource (paid subscription)
http://ezineadsource.com/
Instructions for placing ads are usually found in these
directories. You can submit an ad today and have it run in
just a day or two and start making money. ;-)
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Attn: Advertising Headline Templates That Make You Rich
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