FOR WEB SITE OWNERS WHO WANT BETTER RESULTS:
The Secret That Gets
More Sales For Any
Web Site!
"How I Took a Website Promotion That Was Merely 'Limping
Along' And Instantly Increased My Conversion Rate By Over 487%"
From: Jim Edwards
Dear Friend,
Don't you just hate it?
You find (or create) the perfect product or service.
You
set up your shopping cart and credit card processing.
You put up a mini-site.
You go through all
the steps to drive hot, qualified prospects to your Web site. And then...
... your sales come about as easily as getting blood from a stone.
In fact, it's so bad you figure you could probably make more money selling sand to
a camel jockey in the Sahara!
Face it -- that sucks! I know... I've
been there. And any marketer who brags that it has never
happened to him (or her) is nothing more than a shameless, stinking, two-faced
liar!
Suppose I Told You About A Proven Way To
Turn Around This
"Sales Deficit Disorder" Problem - Almost Instantly?
I will reveal to you - right here on
this Web page how I personally did it.
Before I do that, let me give you some surprising information:
The solution to this problem was found and
perfected many years before the Internet ever existed!
That's right. In 1974, the world
famous expert on
advertising effectiveness, John Caples, wrote a book called Tested
Advertising Methods. (In case you didn't know, Mr. Caples knew
more about tested, proven advertising techniques and results than anyone else in
the business.)
Here is what he wrote in his book
31+ years ago:
"In a print ad, 75% of the buying decisions
are made
at the headline alone."
Well, guess what? I know this for a fact
myself, from my own experience.
On
October 28, 2003, I launched a Web site for one
of my best products ever, "Five Steps to Getting Anything You Want.” It's
a CD audio program that outlines how I turned my life around, from the misery of
poverty to a very prosperous business where I have a great lifestyle (and have
even helped my parents to have a more comfortable retirement) - and it tells you the
exact method to use, to do the same thing for yourself.
You would think anyone in the world would want a
program like that, right? That's what I thought when I launched it.
But my conversion rate was so low that for a few moments there, I wondered if I
was headed back to the trailer park.
It really was that bad...
Then I remembered the "secret" that had
pulled me out of this mess before...
... and that was to put in a much better
headline. Well, thanks to a tool I have (that I'm going to tell you
about in a minute), I was able to come up with a new, winning headline in two
minutes ... and my sales conversion ratio increased instantly
by 500%.
All of the sudden, I was making the kind of money with this product
that I knew I should.
With 2 minutes work I increased
sales by 500%- simply by changing a headline.
Visions of returning to the trailer park
disappeared faster than you can say "New Order Notice!" And I knew I was
going to be able to take my entire family on a Caribbean cruise, just as I had
previously planned!
But if you think I have some "magical creative
gift" that I called upon to come up with the perfect headline at a moment's
notice, you would be dead wrong. I didn't use creativity at all, at least
not as it's commonly understood.
In fact...
If my high school English
teacher had caught me
using the method
that saved my bacon on this promotion...
... they would have kicked me out of school!
Because the way most of the world looks at it, I was
"copying." (But actually, that wasn't what I was doing at all.) But I
bring this up because many people have been conditioned to believe that you need
to come up with something "brand new" or "totally original" every time you write
sales copy for a Web site (or email teaser, or special report, etc).
Nothing could be further from the truth.
Now don't get me wrong - I'm not saying you can copy someone else's work
word-for-word - you can't. It's morally wrong (plagiarism) and it's
illegal (copyright infringement).
But... and this is tremendously important...
you can ethically adapt a winning headline to your own purposes.
There's nothing wrong with that. You can use some of the words and
come up with some of your own. Many of the best marketers do this
all the time. It's perfectly legal. And using this
"formula" approach the smartest decision
you can make for your business.
I knew about this principle a long
time ago. I spent years collecting every scrap of winning sales copy I
could find. In fact, I have a whole bookshelf in my office filled with
everything from direct mail pieces
(particularly the "Bottom Line" reports) to video game magazines to sales
letters that I have written to other people's sales letters that have gotten me
to buy their product. All great examples I can use to adapt
winning headline formulas!
But to be frank with you, I never really
knew how
to successfully "adapt" winning copy. Until...
... I found what I consider the most valuable
copywriting resource I have in my entire library: Advertising Headline
Templates That Make You Rich.
My friend David Garfinkel (who is
widely known as "The World's Greatest Copywriting Coach") painstakingly put this
product together because he saw that most people did not really understand how
to successfully adapt proven headlines to their own business. And he knew
there had to be a better way.
I don't
agree with David about a quite a few things, but I have to admit that on this point,
David is right on target! Most Web sites I look at have, in fact, headlines that
suck ... if, that is, they even have a headline at
all! (That is the #1 problem I see on virtually any mini-site that is not doing
well... either no headline or a crappy headline!)
So, what David did was, he found "idiot-proof" proven
headlines (that would work for nearly any business, even if the
copywriter had zero experience), and he turned them into
fill-in-the-blank headline "templates." Now, I know what you are
thinking. You've probably seen products like that
before. David knew from experience a product like that, by itself,
wouldn't be enough.
So he took it a couple of steps further:
-
First, he customized each headline for
10 to 15 businesses, so you have ready-made headlines as well as concrete,
professionally written headlines that work in many different areas, and...
-
Then, he carefully explains the psychology
behind each headline, in plain, simple, easy-to-understand terms, so that after
you write the headline, the sales letter, email teaser, or ezine ad that follows would practically
write itself!
I know that's hard to believe, but that's been my
personal experience over and over. I use David's book every time I need to
brainstorm a list of headlines that really work!
And David tells me that he has heard the same
thing from countless other copywriters and non-copywriters alike. There's
something about the way he explains the psychology that gets your mind focused
and ready to write! It makes headlines "make sense" because it puts
them in a "context" that makes sense for each market.
Also it helps you
develop a copyright "rhythm" too... that "place" all
copywriters get to when the great copy flows out of you just like water!
All in all, you get 20 "basic" headlines that
will work for any business... along with 50 bonus headlines that
are in template form... and, an additional 227 customized headlines based
on the 20 "basic" templates, so you get lots of inspiration and direction, with
very little work on your part! Bottom line: 297 Killer Headlines!
When this product was first released to a small "insider"
group, it sent shockwaves throughout the industry. Listen to
what one of the world's most in-demand, highly-paid copywriters (he writes for
Boardroom Reports and many other high-profile clients) has to say:
|
"Alert to fellow
copywriters: Big trouble.
David Garfinkel has just written a book revealing the secrets behind some of the
winningest, money-makingest headlines ever created.
Worse still, he tells (and shows!) how any businessperson can modify these winning headlines for their own ads,
mailing pieces and internet promotions. What will they need us for?"
David Deutsch,
Author, Think Inside The Box
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I can attest to that!
I know for a
fact that since I've had this course,
I have saved tens-of-thousands of dollars in fees I would have paid someone else to write my headline ad copy...
... and just as important (maybe more important),
I have saved hundreds of hours (and gallons of sweat) when I had to
produce my own copy.
The Good News: here's a secret
most "amateurs" don't
know about high-priced professional copywriters.
There are certain proven
formulas, techniques, phrases and sequences that the best copywriters have used
successfully so often, that these patterns are
literally drummed into their unconscious minds, so they become habit.
Reflex. Automatic.
The bad news: most great copywriters have done this by trial
and error... over a long period of time, and at great personal expense.
Not just in dollars, either.
There are the emotional and physical costs of
hard work, fatigue, and the multiple disappointments that occur before you find
the few gems that form the basis of a winning copywriting strategy.
Check this out:
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“There's a widespread myth
that creative people come up with their great ideas out of thin air. But as a copywriter, I'll
eagerly seize any tool that helps me write more effective advertising.
I've
seen a lot of formulas, tips and checklists, but nothing compares with
David Garfinkel's ‘Advertising Headline Templates That Make You Rich.’
It's truly unique, and the concept behind it is ingenious. One of the basic principles of marketing is ’Learn what works -- and repeat the successful.’
Armed with this clever book, you'll do exactly that. For anyone with something to sell, it's a gold mine of
profit-generating ideas.”
Don Hauptman,
Copywriter/Consultant,
New York
|
Don is what they call an "inside guy" in the
industry.
You've probably seen his long-running ads in airline magazines, with the winning headline "Now you can amass a
Harvard Graduate's Vocabulary in just 15 minutes a day"
for the Verbal Advantage home-study course. It has made money for that
company (and probably some hefty royalty money for Don) like you wouldn't believe.
And, like David Deutsch, Don's
one of the world's most highly-paid and sought-after copywriters.
But what about people who aren't
professional copywriters?
I don't think it's bragging to say I'm a good
writer -- after all, I've been a syndicated newspaper columnist since 1998 -
but I'm certainly not a professional copywriter in the conventional sense
of the word. I don't make my living writing copy for other businesses.
In fact, I only write copy for my own business.
In fact, I studied just about everything I could find on
the subject, but only for the purpose of building my own business.
"Advertising Headline Templates That Make You
Rich" has been a godsend for me.
My copy of it is dog-eared... it has
coffee stains all over it, and I even think my pint-sized chihuahua, Dinky, has
slobbered on it a couple of times. But having it by my side really has made all the difference many
times when I was in a jam for a great headline.
People all over the world have had similar
results. Here's what one marketer emailed David immediately after he got
the ebook:
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"Just got done zipping through your ebook on headlines. Came up with 8 that I
might use for a new booklet I am writing. Also came up with a good one for an
insurance product I am marketing. I wasn't even trying for that one. All this
in a half hour."
Frank Meyers
Street Smart Recovery
|
A
highly successful entrepreneur, who has been featured for her success in national newspaper ads,
wrote:
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"Next
to my computer, I find this book the most beneficial thing on my desk these
days. I keep it open next to my computer because I find I use the
concepts to tickle ideas several times each day. It saves me hours of
laboring over coming up with ideas from scratch. Now, I just take the
ideas from this book and give them my own twist."
Roxanne Emmerich,
CEO, The Emmerich Group, Inc.
|
And
a mailing list broker, who sees first-hand winners and losers from his clients,
had this to say:
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"If you
advertise your business in any way, shape, or form, you've got to get this
book! In Advertising Headline Templates That Make You Rich, David
Garfinkel gives you an abundance of proven, money-making headlines. Each
one comes with a short, down-and-dirty explanation about why it works.
Then you get a template to show you how to write a killer headline,
customized for your business... by only changing a word or two!
"This is great stuff! I'm buying copies for all my clients."
Bob
Brown,
Mailing List Resources
|
And
the people who like the product best of all are the people who have
tons of experience as
top-flight copywriters:
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"You
can now write headlines in your sleep with this massive, jaw-dropping,
definitive collection of proven headlines. The real gold mine here are
the dozens of examples of how YOU can adapt a tested headline to your own
needs. This fantastic book could have been called 'Headlines for
Dummies.' Anyone can make more money with it. Priceless!"
Dr. Joe Vitale
Author, The Attractor Factor
|
|
"David
Garfinkel has done it again!
This masterful writer, in this on-the-button book, provides you not only with
297 killer headlines, but helps you earn $297,000 in extra profits and save
$297,000 because now you won't have to run ads with less than superb
headlines. If there ever was a book that should be mandatory reading for
business owners, this is it. I want to give David a high-five for
writing it, but I'll give him a high 297 instead."
Jay Conrad Levinson
Author, Guerrilla Marketing series of books
|
|
"This is the first book on headlines I have ever read that offers an easy
way to write million-dollar headlines like a mater copywriter. If you
want to know why some people's headlines almost always make money on the
Internet, I suggest you read this book. If you don't, you'll hate yourself
later."
Ted Kikoler
Internationally renowned graphic designer and copywriter
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What's The Value of One Good Headline
As you can surely see by now, a good headline
makes all the difference in the world to the sales effectiveness of your copy
- whether on a Web page, in an ad, in an email, in a sales letter... or anywhere
else!
But just to drive the point home, consider what this Madison Avenue pioneer and advertising great, David
Ogilvy, had to say:
"On the
average, 5 times as many people read the headlines as read the body copy.
It follows that, unless your headline sells your product, you have wasted
90% of your money."
Can you afford to have anything
other than the best possible headline in your advertising? I think
not!
You know, when David first came
out with this product, many of the initial reviewers told him they'd pay $500
or more for the manuscript. I know you couldn't get me to part with my copy for 10
times that amount.
But because he wants to make it
available to as wide an audience as possible, David agreed (after a little
arm-twisting on my part) to let it go for only $39.95, as an introductory price.
(He reserved the right to raise it at any time, and I've seen David do this
before. For example, he has a product he originally sold for $297 that
now sells for $997. Same product. Different price.)
But while the introductory price
is in effect, not only do you get the ebook "Advertising Headline
Templates That Make You Rich," but you also get a special bonus only
available here:
Bonus Audio
A 1 hour downloadable mp3 audio,
"Insider Secrets of Advertising
Templates That Make You
Rich." Real Value: $49
This is a one-hour interview where I grilled David to reveal a number
of things about winning headlines he doesn't include in the ebook.
I also reveal how I use the product to create entire sales letters in a
fraction of the time most other people take. This is a meaty interview
with information that, by itself, is worth hundreds of dollars to any serious
marketer, from beginner, to "old pro."
Bonus Transcript
For your convenience, we also
include a complete
professionally edited transcript of the entire interview! Real Value: $49
I can hear David grumbling
across the continent (he lives in San Francisco, California; I live in Williamsburg,
Virginia) that "This is seriously under priced, Jim. I'm going to exercise
my option any minute now to raise the price," so, for your own sake, order now.
This
product is covered by a full 60-day no-questions-asked, money-back guarantee.
And it's available for instant
download. So order now - you'll be very happy you did!
Click here for an instant download of the ebook. Once your credit card is approved, you will be taken to a special download page where you will download the ebook along with your FREE Bonuses.
INSTANT ACCESS
Purchase Online with Credit Card by Secure Server
Click Here NOW to download your copy!
It doesn't matter if it's 2:00 a.m. in the morning!
To Your Success,
Jim Edwards
P.S. One additional sale on
almost any Internet information product will immediately pay for the course -
and then, all the rest are free! Because you never have to pay
additional money for the sales you get from a higher response rate. So
order now!